Skip to content
← All Board Briefs
Operational Frameworks 6 min read

How to Become an AI Expert? A Complete Career Guide

How to become an AI expert: concrete steps, recognized training in Morocco, key skills, and pitfalls to avoid. A practical guide for professionals and students.

Naïm Bentaleb

Naïm Bentaleb

AI Strategy & Governance Advisor

How to Become an AI Expert? A Complete Career Guide

Becoming an AI expert means choosing a specialization, building solid foundations in mathematics and programming, completing a recognized training program, assembling a portfolio of concrete projects, and embedding yourself in an active professional ecosystem. In Morocco and across Europe, demand far exceeds supply. This guide gives you the steps to get there.


Why This Career Has Become Urgent

Morocco is no longer watching AI from a distance. The AUSIM Assises made it clear: the country wants to take ownership of AI, not just consume its tools. The ORY+ platform just launched in the mental health space. Ericsson places 5G, artificial intelligence, and data centers at the heart of digital challenges. ABA Technology unveiled five Moroccan defense systems integrated by artificial intelligence.

This isn’t speculation. This is what’s happening right now.

Meanwhile, in Vietnam, AI is already filtering hundreds of job offers for candidates, according to Vietnam.vn. The same dynamic is beginning to take shape in Casablanca, Rabat, and in the tech hubs of Brussels and Paris.

Whether you’re a student, a professional in transition, or an HR director trying to understand what you should be recruiting, this guide is for you.


Step 1: Choose Your Specialization Before Choosing Your Training

AI is not a job. It’s a field. Before signing up for anything, ask yourself one simple question: in which sector do you want to work with AI?

Healthcare, finance, recruitment, defense, aerospace, retail. Each sector has its own tools, its own data, its own regulatory constraints.

An AI expert in healthcare doesn’t do the same work as an AI expert in supply chain. The foundational skills overlap. The rest diverges.

Choose your domain first. Training comes second.


Step 2: Build the Non-Negotiable Technical Foundations

You don’t need a doctorate. But there’s a minimum foundation that no one can bypass.

First pillar: applied mathematics. Linear algebra, probability, statistics. Not at researcher level, but enough to understand what a model is actually doing when it makes a prediction.

Second pillar: programming. Python is the standard. Not because it’s the most elegant language, but because the AI library ecosystem is built around it.

Third pillar: data literacy. An AI model is only as good as the data you feed it. Knowing how to clean, structure, and interpret data is often what separates a project that works from one that fails.

These foundations can be acquired in a few months with discipline. Not in a few weeks with a mobile app.


Step 3: Choose a Recognized Training Program

In Morocco, several online programs are accessible from Casablanca or Rabat, and the local offering continues to develop.

I covered the options for beginners in detail in my analysis of AI training programs for beginners in Morocco. If you’re starting from scratch, begin there.

For more advanced profiles, certifications from Google, Microsoft, and DeepLearning.AI are widely recognized by recruiters and usefully complement a career path. They don’t replace an engineering degree, but they signal verifiable competence.

One rule I apply when evaluating a candidate: the training matters less than what you built with it.


Step 4: Build a Portfolio of Concrete Projects

This is the step most people avoid because it requires real work.

An AI portfolio is a collection of projects you’ve led end to end. Not copied tutorials. Not generic projects reproduced as-is. Projects where you defined a problem, collected or sourced data, trained a model, interpreted the results, and drew conclusions.

The topic matters less than the approach. A project on predicting staff turnover in a Moroccan SME is worth more than a generic image classification project if you’re targeting an HR role.

To understand how AI applies concretely across different business contexts, my article on the 4 types of artificial intelligence provides a useful framework for orienting your projects.

Publish your work. LinkedIn, GitHub, a personal blog. Visibility is part of the profession.

I’ve built a diagnostic framework to assess AI maturity in organizations and individuals positioning themselves in this space. Download the Board Pack AI 2026 for a complete evaluation grid.


Step 5: Embed Yourself in an Active Professional Ecosystem

AI evolves too fast to learn in isolation.

In Morocco, events like the AUSIM Assises are concrete touchpoints with decision-makers and practitioners. Attend with a networking mindset: understanding what problems organizations are trying to solve also means understanding where professional opportunities are being created.

In Europe, French-speaking AI communities are active in Paris, Brussels, and Geneva. Meetups, sector-specific hackathons, and specialized LinkedIn groups concretely accelerate a career trajectory.


Pitfalls to Avoid

First pitfall: accumulating certifications without building projects. A CV with ten badges and zero concrete achievement convinces no one.

Second pitfall: specializing too early in a specific tool. Tools change. Fundamentals don’t. Someone who understands how a language model works will adapt to the next tool. Someone who only learned to use a particular tool without understanding its underlying logic won’t.

Third pitfall: ignoring soft skills. An AI expert who can’t explain their results to a CFO or an HR director will never be truly useful in an organization. The ability to translate technical output into business decisions is what separates a good technician from an expert who generates measurable value.


What You Can Expect as an Outcome

A professional who follows this path seriously can realistically target roles as an AI analyst, automation consultant, or AI project lead in organizations integrating AI into their decision-making processes. This is an estimate based on what I observe in the projects I work on, not a guarantee.

The Moroccan market is hiring. European companies operating in Morocco are hiring too. And bilingual profiles with an understanding of both contexts have a structural advantage that few candidates can offer.

If you’re an HR director or CEO looking to identify and develop these profiles internally, request a free diagnostic.


FAQ

Do you need an engineering degree to become an AI expert?

No. An engineering degree helps, but it’s not a prerequisite. Profiles from finance, law, or the humanities become AI experts in their own domains. What matters is mastery of technical fundamentals and the ability to solve real problems.

How long does it take to become an AI expert?

Reaching an operational level in a specific application domain takes several months of regular, sustained work. Becoming an expert in the broader sense is an ongoing process. AI evolves too fast for anyone to consider themselves “arrived.”

What are the best AI training programs in Morocco?

Several local and online programs are accessible from Morocco. Certifications from Google, DeepLearning.AI, and Microsoft are recognized by recruiters. For a detailed comparison of beginner options, see my dedicated analysis.

Will AI replace AI experts themselves?

It’s the question everyone asks. AI tools automate repetitive tasks, including some development tasks. But defining the problem, choosing the approach, interpreting results, and bearing accountability for decisions remain human responsibilities. The AI expert who understands that will always be in demand.

Share this brief

Next Step

Ready to structure AI governance in your organization?

Start with an AI Governance Sprint – a 2-3 week diagnostic that gives you a clear action plan.