Blog
AI, HR, Strategy
from an operator's lens
Articles anchored in reality. No theory. Numbers, named companies, and what 18 years of operations taught me.
61 articles
April 2026
AI Companies on the Stock Market: A Practical Investment Guide
Practical guide to investing in stock market AI companies. Risk analysis, access from Morocco, and opportunities in African markets.
7 AI Tools to Run a Business in 2026
Which AI to manage a business in 2026? 7 concrete tools for SMEs in French-speaking Africa: CRM, ERP, HR, operations. A no-jargon comparison.
The 5 Most Powerful AI Companies in 2026
OpenAI, Google DeepMind, Microsoft, Anthropic, Meta AI: the 5 most powerful AI companies in 2026 and what they mean for business leaders.
How to Use AI in Recruitment: A Practical Guide
Practical guide to integrate AI into recruitment. 4 concrete steps, tools and guardrails for HR Directors and CEOs in Morocco, Belgium and France.
Which 3 Jobs Will Survive AI? Analysis and Outlook
Which jobs survive AI automation? Analysis of 3 critical roles for companies in Morocco and French-speaking Africa facing artificial intelligence.
What Are the AI Projects in Morocco? 2026 Landscape
2026 landscape of AI projects in Morocco: sovereign infrastructure, private actors, security risks and international partnerships for executives.
AI Benefits for SMEs: What Actually Changes
AI helps SMEs boost productivity, make better decisions, and compete with larger players. Here are the concrete benefits and where to start.
How to Use AI in HR: A Practical Guide
How to use AI in HR: 5 concrete steps to integrate artificial intelligence into recruitment and talent management, while avoiding the common pitfalls.
Kaspersky Warns on AI Risks for Businesses in Morocco
Kaspersky warns on AI risks for businesses in Morocco. What CEOs and CHROs must do this week to govern AI use in their organization.
How to Use AI to Write Professional Text: A Guide
Practical guide to using AI to write professional text: choosing tools, building instructions, reviewing output, and personalizing before sending.
Artificial Intelligence Projects in Morocco 2026
What are Morocco's AI projects in 2026? Startups, public initiatives, talent shortage: what it means concretely for business leaders.
What Is the Role of AI in Business?
AI automates tasks, improves decisions and optimizes operations. Here is its concrete role in business, with examples adapted to Morocco and Africa.
What Are the 4 Types of Artificial Intelligence?
The 4 types of AI explained for executives: reactive, limited memory, theory of mind, self-aware.
Key Steps for Change Management with AI: A Practical Guide
Key steps for change management in AI projects: diagnosis, coalition, communication, training and embedding.
Best AI Training in 2026: Complete Guide
What is the best AI training in 2026? MOOCs, certifications, master's degrees, options in Morocco: complete guide to choose based on your profile and goals.
How to Work in Artificial Intelligence? 2026 Guide
Practical guide to entering AI in Morocco and Africa: key skills, training, and opportunities with ABA Technology and Google-AfCFTA.
AI and HR Training: How to Get Skilled in 2026
Which training programs to master AI in HR in 2026? Certifications, online platforms, free options: the practical guide for HR professionals.
AI Engineer Salary in Morocco: 2026 Analysis
AI engineer salary in Morocco 2026: ranges by experience, sector and city. What the market actually pays, and what it means for recruiters and candidates.
The 5 Most Used AI Tools in Business in 2026
ChatGPT, Copilot, Gemini, GitHub Copilot, Midjourney: the most widely used AI tools in business in 2026, their use cases and the risks every leader must know.
How to Use AI to Edit a Photo: Practical Guide 2026
Practical 2026 guide: how to use AI to edit a photo, step by step. Tools, methods and pitfalls to avoid for business leaders and teams.
Which Jobs Will Survive AI in 2026?
Which jobs resist AI in 2026? Concrete analysis for CEOs and HR leaders: the 3 job families that remain essential and what it means for your teams.
Companies Hiring in AI: Morocco and Francophone Africa
Which companies are hiring in AI in Morocco and francophone Africa?
How to Use AI to Create Images: A Practical Guide
How to use AI to create images: practical guide with DALL·E, Midjourney and Stable Diffusion. Concrete steps, pitfalls to avoid, and real business use cases.
The 7 AI Jobs You Need to Know in 2026
What are the jobs in artificial intelligence in 2026? The 7 key profiles, required skills, and career prospects in Morocco and French-speaking Africa.
Which AI to Run a Business? Best Tools 2026
Which AI to run a business? Intelligent CRMs, augmented ERPs, automation tools: practical solutions and how to choose based on your situation.
How to Use AI to Make Money: A Practical Guide
How to use AI to make money: a practical 4-step guide for entrepreneurs and freelancers. Concrete use cases, tools, and pitfalls to avoid.
Top Artificial Intelligence Companies in 2026
Google DeepMind, OpenAI, Microsoft, IBM, Orange Morocco: the major AI companies in 2026 and what they mean for African and European executives.
Which AI for HR? The Best Solutions for 2026
Neobrain, Oracle, Workday: which AI to choose for HR in 2026? Use cases, selection criteria, and focus on Moroccan companies.
March 2026
AI Benefits for SMEs in 2026: A Practical Guide
AI helps SMEs boost productivity, make better decisions, and retain customers. Concrete examples from Morocco and Africa, without technical jargon.
How to Use AI in HR: A Practical Guide for 2026
How to use AI in HR in 2026: a practical 5-step guide for CHROs and CEOs. Tools, governance, change management and measuring results.
What Is the Best AI for Your Business?
Learn how to choose the best AI for your sector, budget, and maturity level. Practical guide for Moroccan and European business leaders.
How to Use AI in HR: A Practical Guide for Leaders
Practical guide to using AI in HR: recruitment, talent management, accessible tools and best practices for CHROs and CEOs.
Artificial Intelligence Projects in Morocco in 2026
National strategy, startups, universities, partnerships: an overview of artificial intelligence projects in Morocco in 2026 for executives.
What Is the Role of AI in Business?
What is the role of AI in business? Decision-making, productivity, automation: what it concretely changes in Morocco and Africa.
AI Training in Morocco: 7 Paths to Consider in 2026
AI training in Morocco in 2026: universities, bootcamps, online certifications. Complete guide to choose based on your profile and career objectives.
AI Impact on Recruitment: Benefits, Limits, Best Practices
AI is reshaping recruitment: CV screening, sourcing, automated interviews. Real benefits for HR? Risks to anticipate? An operator's analysis for CEOs and CHROs.
What Are the 3 Types of AI? The Key Categories
Narrow AI, general AI, superintelligent AI: what are the 3 types of AI and what it means concretely for business leaders.
ChatGPT for Translation: Practical Business Guide
How to use ChatGPT for business translation: step-by-step guide, effective prompts, limits and best practices for HR Directors and executives.
AI and HR in 2026: Opportunities and Challenges
AI is reshaping HR: recruitment, talent management, administration. Analysis of opportunities and risks for CHROs in Morocco and Europe in 2026.
Top 5 Free AI Courses with Certificate (2026)
Top 5 free online AI courses with certificate in 2026: Google, Microsoft, Coursera, edX, DeepLearning.AI. A practical guide for executives and HR leaders.
Working in AI: The Beginner's Complete Guide
How to work in artificial intelligence? Step-by-step guide: key skills, training in Morocco, online certifications, and practical advice for beginners.
Which Companies Use AI for Recruiting? Examples
Which companies use AI for recruiting? IBM, L'Oréal, Jobzyn in Morocco: concrete examples, tools and best practices for CHROs and CEOs.
The 3 Jobs That Will Survive AI: An Honest Analysis
Which jobs will survive AI? A concrete analysis of 3 profiles automation cannot replace, by an executive who advises on these decisions.
How to Use AI for Video Creation: A Practical Guide
Practical guide to creating videos with AI: tools like Synthesia, concrete steps and pitfalls to avoid for businesses.
AI Engineer Salary in Morocco 2026: Real Numbers
AI engineer salary in Morocco 2026: 12,000 to 45,000 MAD depending on experience. Real figures, sectors, Africa comparison.
How to Use AI to Create Images: Practical Guide 2026
How to use AI to create images in 2026: tools, concrete steps and pitfalls to avoid. Practical guide for business leaders and marketing teams.
What Are the 5 Best AIs in 2026?
ChatGPT, Gemini, Copilot, Claude, Mistral: discover the 5 best AIs in 2026, their concrete uses, and how to choose the right one for your business.
How to Use AI to Edit a Photo: Practical Guide
How to use AI to edit a photo in 4 concrete steps. Recommended tools, pitfalls to avoid, expected results. Practical guide for non-specialists.
Top AI Companies: The Global Leaders You Need to Know
Google DeepMind, OpenAI, Mistral, IBM: the major AI companies and what they mean for executives in France, Belgium, and Morocco.
What Is the Best AI Training Course? Complete Guide 2026
What is the best AI training course in 2026? Master's degrees, certifications, executive programs: the guide to choosing based on your profile and market.
How to Train in Artificial Intelligence?
Practical guide to choosing AI training: free options, certified programs, schools in Morocco and Europe. How to structure upskilling for your executive team.
Which AI to Manage a Business? 7 Essential Tools for 2026
Which AI to manage a business? Discover 7 essential tools for SMEs in 2026. CRM, automation, finance and HR: practical guide for executives in Morocco and
What Are the 4 Types of Artificial Intelligence?
Discover the 4 types of artificial intelligence: weak AI, strong AI, general AI and superintelligent AI. Practical guide for executives with concrete examples.
What AI Projects Are Running in Morocco? 2026 Overview
2026 overview of artificial intelligence projects in Morocco: national strategy, enterprise adoption, research and talent challenges. Key figures and players.
What is the best AI training course? Complete guide for executives
2026 guide to choosing the best artificial intelligence training for your profile. MIT, Wharton, 1337 or cloud certifications. Focus on Morocco and
How to Use AI to Make Money: A Practical Guide for Entrepreneurs
Practical guide for entrepreneurs and freelancers: how to use AI to automate tasks, change your pricing model, and multiply revenue. Examples from Morocco.
Generative AI Hits 45% in Morocco. The Talent Gap Is Real
45% of Moroccan enterprises adopted generative AI but face a critical talent shortage. How to recruit and train to avoid failure?
How to Use AI in HR: Practical Guide to Optimize Human Resources
A practical guide for HR directors and CEOs: how to use AI in HR to optimize recruitment and talent management.
Which AI for HR? 7 Tools I Deploy Between Casablanca and Brussels
Which AI for HR? Discover 7 concrete tools for recruitment and talent management, tested between Casablanca and Brussels, with ROI and use cases.
What Is the Role of AI in Business?
Discover the concrete role of artificial intelligence in business. Productivity, decision-making and innovation with Moroccan examples and 2026 data.